Alexander Gerginov graduated from the National Academy of Arts in Sofia, with a degree in Fashion. And in 2005 he also defended his doctoral dissertation, related to contemporary fashion illustration. In parallel with his education, he works as a designer of ladies’ and men’s fashion for different brands. Since 2008, he has been teaching drawing, fashion design and costume history at the Vocational High School of Clothing in Sofia, and since 2010, he has been a professor of fashion illustration and fashion portfolio at the Art Academy in Sofia. In the past few years, he has lead lectures and workshops related to fashion illustration and contemporary drawing techniques in Germany, Lithuania and others. As a designer, he works on his own fashion brand Ham&Eggs, and she is also involved in creating the new designer brand Conceptual Sporty Chic along with Natalia Zhivkova. His love for fine and applied arts is present in a number of exhibitions and art projects shown in Bulgaria, Germany, Austria, Russia, the Czech Republic, England, Serbia, Macedonia, South Africa and others.

1. RADAR Festival Beyond Music has the primary goal to present musical projects dealing with a wide spectrum of artistic forms. When did you become aware of the limitedness of your own artistic form, or, to put it in other words, when did your radar detect the need for multidisciplinary expression?

Fashion is a multidisciplinary art form. During a fashion performance different visual or musical works are brought together thus enriching perception and creating the multilayered atmosphere еnveloping the fashion collection. On the other hand, my first memory of such a deliberate mixing of different kinds of art is of the “White nights” performance – an event realized by Nelly Miteva.

2. Which three words describe the motivation behind your project?

Making art for art’s sake.

3. To what extent would you say your artistic devotion is inevitable?

I find the wording of this question a bit strange, or my brain can’t perceive it accurately ☺. I’ve been drawing and fashioning handmade stuff all my life. With the flaw of time the act of creation has become a vital part of my life and myself. The necessity for artistic expression is a natural process.

4. If you could create a project in another artistic field or form, what would it be?

I am quite interested in various means of expression and getting involved in different projects is something I would surely do in the future. Sculpture, video, dance, stage design, digital media – they are all fields I would like to engage in through art.

5. 2019 is your personal year for…?

The year opened up with great excitement and is now presenting me with a lot of responsibilities and thrilling challenges. Only half of the year is behind us, many new exciting things are probably to come until the end of it, so, I would be unable to assess what has happened so far. Nevertheless, I do believe that every week, every month and year bring us some things through which to learn more about ourselves.

6. When is music beyond?

I have never reflected upon that. I remember the first musical album I bought myself. It was a life concert record of Erykah Badu. Some years later I attended a festival, she was performing there and I thought my brain was going to explode. I don’t know what happened, but I could describe the experience as overwhelming and pulling me back to the very moment I had heard the performer for the first time. I find delightful this creation of a harmony of sounds by a symphony orchestra and large musical bands.

7. Which is your personal radar?

In the recent years my intuition prevails over my mind.

8. The format of RADAR Festival Beyond Music takes into consideration the artistic potential of new technologies and their supplementary functions. What is the significance of technologies in your own work?

I am quite curious about new technologies. I consider 3D means of visualizing and the holographic images an interesting way of expression and creating visual reality. I have never been involved in such kind of project, but hand-based work of art and the traditional methods of modelling are of crucial importance for me. This is the way for me to connect with the material and to generate a specific vision through action.

9. Often, the resident projects at our festival are acts of spontaneity or dependent on variables – and that makes them resistant to reenactment or repetition in the same way. In a sense, these projects remain here and now. What is your reflection upon the here? And upon the now?

What takes place here and now is the real experience for me. Unfortunately, I frequently am not present in the moment and that deprives me of many things.

I think that while we present our projects the right people will come in the exact right moment. This means that RADAR’s audience is always the right audience.

10. What can we expect from you in Varna?

A fashion performance dealing with a selection of concept-based clothing.


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